Amy Jo Kim, Ph.D. is a world-renowned social game designer, community architect and startup coach with deep experience in early-stage innovation and collaborative design. Her design credits include Rock Band, The Sims, eBay, Netflix, Cover Fashion, indiegogo, nytimes.com, Ultima Online, Happify, Pley and numerous startups. She holds a B.A. in Experimental Psychology, and a Ph.D in Behavioral Neuroscience. She’s an adjunct professor of Game Design at the USC School of Cinematic Arts, where she co-developed the multi-player game design curriculum. Her current focus and passion is Getting to Alpha – an online coaching program and design toolkit for innovative teams who want to accelerate early product design.